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Editorial fashion sketches.

Other Creative Work

Beyond her professional marketing practice, Juliana is actively engaged in creative direction and editorial collaborations across London. She works alongside fashion designers, photographers, and makeup artists on visually driven projects that explore narrative, identity, and brand expression. These collaborations reflect her refined aesthetic sensibility and her interest in the intersection of fashion, culture, and visual storytelling.

London Fashion Week

01

London Fashion Week SS23 - Sariusai

She walked for Sariusai (@sariusai) during London Fashion Week Spring/Summer 2023, contributing to the brand’s runway presentation with a strong editorial and contemporary presence.

02

Dior Forever Star Filter - Zebedee talent

She participated in a test shoot for Dior arranged by Zebedee model management @zebedeetalent featuring the Forever Glow Star Filter, contributing to a professionally styled beauty project focused on complexion, radiance, and editorial presentation.

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03

Geisha by Vox Photography

She modelled as a geisha for a make-up editorial shoot in collaboration with Kalea (@kaleasbeautyspot) and Vox Photography (@voxphotography), contributing to a culturally inspired visual concept that explored artistry, precision, and editorial beauty aesthetics.

04

Urban Elegance — Bank, London By James Harker

 

She collaborated with James Harker @jamesharkerfilms on a fashion editorial video shot in Bank, London, showcasing the city’s architectural character alongside contemporary fashion. The project highlighted London’s dynamic urban landscape while exploring movement, style, and visual storytelling within a refined editorial framework.

Vogue Inspired shoot

05

Vogue Inspired - Tajinder Kaur

She collaborated with Tajinder Kaur @thetajinderkaur on a Vogue-inspired editorial shoot, drawing on high-fashion aesthetics, refined beauty direction, and cinematic styling to create a polished, magazine-led visual narrative influenced by Vogue.

06

London Fashion Week SS24 - Moshood

For London Fashion Week SS24, she walked for Moshood @moshoodofficial, presenting an edgy and contemporary visual identity that aligned with the brand’s bold aesthetic and strong runway presence.

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07

Mandi Bunga by Ben Photography

Mandi Bunga, a traditional floral bath ritual practised in Southeast Asia and part of her cultural heritage, served as the conceptual foundation for one of her editorial projects. She planned and directed the shoot, carefully preparing the materials and visual narrative to honour its cultural significance. In collaboration with Ben Photography @ben_photography97, the project was captured in water, creating a serene and symbolic visual composition that blended heritage, storytelling, and contemporary editorial aesthetics.

08

Avant Garde - Collaboration with University of Arts London

 

She collaborated on a student-led project with @happykinjun for a final project presentation at the University of the Arts London, contributing to the creative development and visual execution of the concept within an academic and editorial framework.

Retro

05

Leading the creative

In addition to modelling, she plans and directs her own creative projects. She develops detailed mood boards to define visual direction, prepares model call sheets, and coordinates schedules and locations when collaborating with designers, photographers, and other creatives. Her approach reflects strong organisational skills, clear artistic vision, and the ability to lead projects from concept through execution.

For personalised project

“Drawing on her professional background and the breadth of her creative work, she brings proven experience in leading teams. For bespoke creative projects, she welcomes the opportunity to collaborate, exchange ideas, and shape concepts together.”

Contact Juliana

Juliana Headshot

©2023 by Juliana Idris. 

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